Digital Media
Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and online advertising. Even though digital media is part of our everyday culture, business owners still find themselves uncomfortable with replacing their paper advertising with digital marketing services.
However, with the constant shifts in technology, one cannot deny the influence that digital media has over our way of life. It changes the way we educate, entertain, publish and interact with one another on a daily basis. And, as a result of this influence, digital media pushes the business world out of the industrial age and into the information age. Business plans are being adjusted to fit a digital strategy. We’re no longer writing things with pens on paper, but instead communicating through digital devices.
